What Is Digital Marketing? | History of Digital Marketing | Most Effective Digital Marketing Techniques
What Is Digital Marketing? Introduction: Digital marketing is the use of digital technologies, platforms, and channels to promote a brand, product, or service. The goal of digital marketing is to reach and engage with target audiences in a cost-effective and measurable way. Digital marketing encompasses a range of tactics and techniques, including search engine optimization (SEO), content marketing, social media marketing, email marketing, and more. In this article, we will explore the basics of digital marketing, including its history, core concepts, tactics, and best practices. History of Digital Marketing Digital marketing has its roots in traditional marketing practices, which have been used for centuries to promote products and services. However, the advent of the internet and digital technologies in the late 20th century marked a significant shift in the way businesses approached marketing. The first banner ad was created in 1994 by AT&T, and the first search engine, Yah...